{"id":31,"date":"2026-03-02T15:56:56","date_gmt":"2026-03-02T15:56:56","guid":{"rendered":"https:\/\/techguide.site\/?p=31"},"modified":"2026-03-02T15:56:56","modified_gmt":"2026-03-02T15:56:56","slug":"cach-fabet-ung-dung-big-data-de-hieu-nguoi-dung","status":"publish","type":"post","link":"https:\/\/techguide.site\/?p=31","title":{"rendered":"C\u00e1ch fabet \u1ee9ng d\u1ee5ng Big Data \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"\n\n\n

T\u00ecm hi\u1ec3u c\u00e1ch fabet \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ed1i \u01b0u h\u00f3a d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng c\u00e1 c\u01b0\u1ee3c tr\u1ef1c tuy\u1ebfn c\u00e1 nh\u00e2n h\u00f3a, an to\u00e0n.<\/p>\n\n\n\n

C\u00e1ch fabet \u1ee9ng d\u1ee5ng Big Data \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng<\/h1>\n\n\n\n

K\u1ef7 nguy\u00ean d\u1eef li\u1ec7u l\u1edbn trong ng\u00e0nh gi\u1ea3i tr\u00ed s\u1ed1<\/h2>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd, d\u1eef li\u1ec7u \u0111\u00e3 tr\u1edf th\u00e0nh lo\u1ea1i t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Kh\u00e1i ni\u1ec7m Big Data (D\u1eef li\u1ec7u l\u1edbn) kh\u00f4ng c\u00f2n xa l\u1ea1 v\u00e0 \u0111ang thay \u0111\u1ed5i c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh c\u1ee7a to\u00e0n b\u1ed9 n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u. \u0110\u1ed1i v\u1edbi ng\u00e0nh gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn, Big Data \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai, h\u1ecd mu\u1ed1n g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t. T\u1ea1i h\u1ec7 th\u1ed1ng c\u1ee7a fabet, vi\u1ec7c l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u l\u1edbn \u0111\u00e3 mang l\u1ea1i nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u0111\u1ed9t ph\u00e1 trong vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

D\u1eef li\u1ec7u l\u1edbn kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c l\u01b0u tr\u1eef m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 m\u00e0 c\u00f2n l\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd, ph\u00e2n t\u00edch v\u00e0 tr\u00edch xu\u1ea5t nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb h\u00e0ng t\u1ef7 s\u1ef1 ki\u1ec7n di\u1ec5n ra m\u1ed7i gi\u00e2y. M\u1ed7i l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t, m\u1ed7i th\u1eddi gian d\u1eebng l\u1ea1i tr\u00ean m\u1ed9t trang web hay m\u1ed7i l\u1ef1a ch\u1ecdn k\u00e8o c\u01b0\u1ee3c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u l\u00e0 nh\u1eefng t\u00edn hi\u1ec7u quan tr\u1ecdng. \u0110\u1ed9i ng\u0169 IT t\u1ea1i fabet \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ea1 t\u1ea7ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u00ean s\u00e2u, cho ph\u00e9p h\u1ec7 th\u1ed1ng “l\u1eafng nghe” v\u00e0 “th\u1ea5u hi\u1ec3u” ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng. C\u00f4ng ngh\u1ec7 n\u00e0y gi\u00fap nh\u00e0 c\u00e1i kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh th\u00f4ng minh, lu\u00f4n bi\u1ebft c\u00e1ch mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p nh\u1ea5t cho t\u1eebng th\u00e0nh vi\u00ean.<\/p>\n\n\n\n

C\u1ea5u tr\u00fac h\u1ea1 t\u1ea7ng l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u t\u1ea1i fabet<\/h2>\n\n\n\n

\u0110\u1ec3 x\u1eed l\u00fd \u0111\u01b0\u1ee3c Big Data, y\u00eau c\u1ea7u v\u1ec1 h\u1ea1 t\u1ea7ng ph\u1ea7n c\u1ee9ng v\u00e0 ph\u1ea7n m\u1ec1m l\u00e0 c\u1ef1c k\u1ef3 kh\u1eaft khe. Fabet s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh l\u01b0u tr\u1eef hi\u1ec7n \u0111\u1ea1i nh\u01b0 Data Lake (H\u1ed3 d\u1eef li\u1ec7u) v\u00e0 Data Warehouse (Kho d\u1eef li\u1ec7u) \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin. To\u00e0n b\u1ed9 d\u1eef li\u1ec7u th\u00f4 t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau nh\u01b0 l\u1ecbch s\u1eed truy c\u1eadp, l\u1ecbch s\u1eed giao d\u1ecbch v\u00e0 t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ed5 v\u1ec1 Data Lake. Sau \u0111\u00f3, c\u00e1c quy tr\u00ecnh ETL (Extract, Transform, Load) s\u1ebd th\u1ef1c hi\u1ec7n vi\u1ec7c l\u00e0m s\u1ea1ch, ph\u00e2n lo\u1ea1i v\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u v\u00e0o Data Warehouse \u0111\u1ec3 s\u1eb5n s\u00e0ng cho vi\u1ec7c ph\u00e2n t\u00edch chuy\u00ean s\u00e2u.<\/p>\n\n\n\n

Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 t\u00ednh to\u00e1n ph\u00e2n t\u00e1n nh\u01b0 Apache Hadoop hay Spark gi\u00fap fabet c\u00f3 th\u1ec3 x\u1eed l\u00fd h\u00e0ng Terabyte d\u1eef li\u1ec7u ch\u1ec9 trong v\u00e0i ph\u00fat. Kh\u1ea3 n\u0103ng x\u1eed l\u00fd song song n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c b\u00e1o c\u00e1o v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng lu\u00f4n mang t\u00ednh c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c. H\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u t\u1ea1i fabet kh\u00f4ng ch\u1ec9 m\u1ea1nh v\u1ec1 quy m\u00f4 m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ea3o m\u1eadt tuy\u1ec7t \u0111\u1ed1i nh\u1edd c\u00e1c thu\u1eadt to\u00e1n m\u00e3 h\u00f3a \u0111\u1ea7u cu\u1ed1i. Vi\u1ec7c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0o c\u1ea5u tr\u00fac IT gi\u00fap nh\u00e0 c\u00e1i c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn xuy\u00ean su\u1ed1t v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh qu\u1ea3n tr\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thay v\u00ec d\u1ef1 \u0111o\u00e1n c\u1ea3m t\u00ednh.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch h\u00e0nh vi \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/h2>\n\n\n\n

\u1ee8ng d\u1ee5ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Big Data t\u1ea1i fabet ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a (Personalization). Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng, h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung k\u1ef9 thu\u1eadt s\u1ed1 (Digital Persona) c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu m\u1ed9t th\u00e0nh vi\u00ean th\u01b0\u1eddng xuy\u00ean quan t\u00e2m \u0111\u1ebfn c\u00e1c gi\u1ea3i b\u00f3ng \u0111\u00e1 Nam M\u1ef9 v\u00e0o khung gi\u1edd khuya, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng \u01b0u ti\u00ean hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn gi\u1ea3i \u0111\u1ea5u n\u00e0y tr\u00ean giao di\u1ec7n ch\u00ednh c\u1ee7a h\u1ecd. S\u1ef1 tinh t\u1ebf n\u00e0y gi\u00fap gi\u1ea3m b\u1edbt s\u1ef1 nhi\u1ec5u lo\u1ea1n th\u00f4ng tin v\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y th\u1ee9 m\u00ecnh c\u1ea7n ch\u1ec9 trong v\u00e0i gi\u00e2y.<\/p>\n\n\n\n

Big Data t\u1ea1i fabet c\u00f2n gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 g\u1ee3i \u00fd (Recommendation Engine). T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch c\u00e1c n\u1ec1n t\u1ea3ng xem phim tr\u1ef1c tuy\u1ebfn g\u1ee3i \u00fd n\u1ed9i dung, h\u1ec7 th\u1ed1ng c\u1ee7a nh\u00e0 c\u00e1i s\u1ebd g\u1ee3i \u00fd c\u00e1c s\u1ea3nh ch\u01a1i ho\u1eb7c lo\u1ea1i h\u00ecnh c\u01b0\u1ee3c m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng y\u00eau th\u00edch d\u1ef1a tr\u00ean s\u1edf th\u00edch trong qu\u00e1 kh\u1ee9 c\u1ee7a h\u1ecd v\u00e0 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1. Vi\u1ec7c th\u1ea5u hi\u1ec3u s\u1edf th\u00edch c\u00e1 nh\u00e2n gi\u00fap fabet t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng gi\u1ea3i tr\u00ed g\u1ea7n g\u0169i, th\u00e2n thi\u1ec7n v\u00e0 mang \u0111\u1eadm d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n cho m\u1ed7i th\u00e0nh vi\u00ean. \u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00fap nh\u00e0 c\u00e1i duy tr\u00ec \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y r\u1eaby s\u1ef1 l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c<\/h2>\n\n\n\n

Ngo\u00e0i vi\u1ec7c hi\u1ec3u t\u1eebng c\u00e1 nh\u00e2n, Big Data c\u00f2n gi\u00fap fabet nh\u00ecn nh\u1eadn b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m. Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (Engagement Rate) v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t trang (Bounce Rate) tr\u00ean t\u1eebng h\u1ea1ng m\u1ee5c, \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c t\u00ednh n\u0103ng n\u00e0o \u0111ang th\u1ef1c s\u1ef1 thu h\u00fat v\u00e0 t\u00ednh n\u0103ng n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. N\u1ebfu d\u1eef li\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng g\u1eb7p kh\u00f3 kh\u0103n t\u1ea1i m\u1ed9t b\u01b0\u1edbc n\u00e0o \u0111\u00f3 trong quy tr\u00ecnh n\u1ea1p ti\u1ec1n, \u0111\u1ed9i ng\u0169 UI\/UX s\u1ebd ngay l\u1eadp t\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a thao t\u00e1c.<\/p>\n\n\n\n

M\u1ecdi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 giao di\u1ec7n hay t\u00ednh n\u0103ng m\u1edbi t\u1ea1i fabet \u0111\u1ec1u \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean nh\u1eefng con s\u1ed1 th\u1ed1ng k\u00ea c\u1ee5 th\u1ec3. Vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p A\/B Testing k\u1ebft h\u1ee3p v\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn cho ph\u00e9p nh\u00e0 c\u00e1i th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng \u00e1n kh\u00e1c nhau tr\u00ean c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng nh\u1ecf tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i. C\u00e1ch ti\u1ebfp c\u1eadn khoa h\u1ecdc n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i b\u01b0\u1edbc ti\u1ebfn c\u1ee7a h\u1ec7 th\u1ed1ng \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng, gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u n\u0103ng v\u00e0 mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cao nh\u1ea5t. D\u1eef li\u1ec7u l\u1edbn ch\u00ednh l\u00e0 “la b\u00e0n” d\u1eabn \u0111\u01b0\u1eddng cho s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 t\u1ea1i nh\u00e0 c\u00e1i.<\/p>\n\n\n\n

Ph\u00e1t hi\u1ec7n gian l\u1eadn v\u00e0 b\u1ea3o v\u1ec7 an to\u00e0n cho h\u1ec7 th\u1ed1ng<\/h2>\n\n\n\n

Trong l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn, vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u00ednh c\u00f4ng b\u1eb1ng v\u00e0 ng\u0103n ch\u1eb7n gian l\u1eadn l\u00e0 nhi\u1ec7m v\u1ee5 s\u1ed1ng c\u00f2n. Big Data \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t “thanh tra k\u1ef9 thu\u1eadt s\u1ed1” t\u1ea1i fabet. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c m\u1eabu h\u00e0nh vi \u0111\u1eb7t c\u01b0\u1ee3c b\u1ea5t th\u01b0\u1eddng \u2013 v\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c \u0111\u1eb7t c\u01b0\u1ee3c tr\u00f9ng kh\u1edbp gi\u1eefa nhi\u1ec1u t\u00e0i kho\u1ea3n t\u1ea1i c\u00e1c v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd kh\u00e1c nhau ho\u1eb7c c\u00e1c l\u1ec7nh c\u01b0\u1ee3c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi t\u1ed1c \u0111\u1ed9 v\u01b0\u1ee3t qu\u00e1 kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi \u2013 h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n c\u00e1c d\u1ea5u hi\u1ec7u c\u1ee7a bot ho\u1eb7c c\u00e1c h\u00e0nh vi gian l\u1eadn c\u00f3 t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

H\u1ec7 th\u1ed1ng c\u1ea3nh b\u00e1o s\u1edbm d\u1ef1a tr\u00ean Big Data t\u1ea1i fabet ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c 24\/7. Khi m\u1ed9t h\u00e0nh vi b\u1ea5t th\u01b0\u1eddng \u0111\u01b0\u1ee3c ghi nh\u1eadn, d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed1i chi\u1ebfu v\u1edbi l\u1ecbch s\u1eed h\u00e0ng t\u1ef7 giao d\u1ecbch tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 r\u1ee7i ro. N\u1ebfu ph\u00e1t hi\u1ec7n vi ph\u1ea1m, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ng\u0103n ch\u1eb7n k\u1ecbp th\u1eddi \u0111\u1ec3 b\u1ea3o v\u1ec7 t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a s\u00e2n ch\u01a1i. Vi\u1ec7c \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn v\u00e0o b\u1ea3o m\u1eadt kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 minh b\u1ea1ch v\u00e0 uy t\u00edn tuy\u1ec7t \u0111\u1ed1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

D\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u t\u01b0\u01a1ng lai<\/h2>\n\n\n\n

Kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o (Predictive Analytics) l\u00e0 m\u1ed9t \u0111\u1ec9nh cao c\u1ee7a c\u00f4ng ngh\u1ec7 Big Data. T\u1ea1i fabet, d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 qu\u00e1 kh\u1ee9 m\u00e0 c\u00f2n g\u1ee3i m\u1edf v\u1ec1 t\u01b0\u01a1ng lai. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm, m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao l\u1edbn s\u1eafp di\u1ec5n ra, nh\u00e0 c\u00e1i c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng h\u1ea1 t\u1ea7ng m\u00e1y ch\u1ee7 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, tr\u01b0\u1edbc m\u1ed7i k\u1ef3 World Cup, d\u1eef li\u1ec7u l\u1edbn gi\u00fap d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ed9t bi\u1ebfn v\u00e0o c\u00e1c khung gi\u1edd thi \u0111\u1ea5u \u0111\u1ec3 h\u1ec7 th\u1ed1ng c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng b\u0103ng th\u00f4ng k\u1ecbp th\u1eddi.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch d\u1ef1 b\u00e1o t\u1ea1i fabet c\u00f2n gi\u00fap \u0111\u1ed9i ng\u0169 marketing \u0111\u01b0a ra c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. Thay v\u00ec g\u1eedi nh\u1eefng th\u00f4ng b\u00e1o \u0111\u1ea1i tr\u00e0 g\u00e2y phi\u1ec1n nhi\u1ec5u, Big Data gi\u00fap nh\u00e0 c\u00e1i g\u1eedi nh\u1eefng th\u00f4ng tin th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 c\u1ea7n. Vi\u1ec7c \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc trong vi\u1ec7c n\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u00fap nh\u00e0 c\u00e1i lu\u00f4n gi\u1eef v\u1eefng v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u, mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb v\u00e0 k\u1ecbp th\u1eddi nh\u1ea5t cho c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ch\u01a1i \u0111am m\u00ea c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i fabet \u0111\u01b0\u1ee3c n\u00e2ng t\u1ea7m nh\u1edd v\u00e0o vi\u1ec7c l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c. Khi m\u1ed9t th\u00e0nh vi\u00ean li\u00ean h\u1ec7 h\u1ed7 tr\u1ee3, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u1ea1i https:\/\/fabet.design\/<\/em><\/strong><\/a> (ho\u1eb7c Chatbot AI) \u0111\u00e3 c\u00f3 s\u1eb5n to\u00e0n b\u1ed9 l\u1ecbch s\u1eed c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng n\u00e0y t\u1eebng g\u1eb7p ph\u1ea3i trong qu\u00e1 kh\u1ee9. \u0110i\u1ec1u n\u00e0y gi\u00fap qu\u00e1 tr\u00ecnh gi\u1ea3i quy\u1ebft s\u1ef1 c\u1ed1 di\u1ec5n ra nhanh h\u01a1n nhi\u1ec1u l\u1ea7n v\u00ec nh\u00e2n vi\u00ean kh\u00f4ng c\u1ea7n ph\u1ea3i h\u1ecfi l\u1ea1i c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n. Big Data gi\u00fap t\u1ea1o ra s\u1ef1 li\u1ec1n m\u1ea1ch trong d\u1ecbch v\u1ee5, mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 quan t\u00e2m s\u00e2u s\u1eafc cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch c\u1ea3m x\u00fac (Sentiment Analysis) th\u00f4ng qua c\u00e1c \u0111o\u1ea1n h\u1ed9i tho\u1ea1i h\u1ed7 tr\u1ee3 c\u0169ng \u0111\u01b0\u1ee3c fabet \u1ee9ng d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e1ch quan. N\u1ebfu d\u1eef li\u1ec7u cho th\u1ea5y m\u1ed9t b\u1ed9 ph\u1eadn ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt, h\u1ec7 th\u1ed1ng s\ufffd\ufffd t\u1ef1 \u0111\u1ed9ng t\u1ed5ng h\u1ee3p v\u00e0 g\u1eedi b\u00e1o c\u00e1o cho b\u1ed9 ph\u1eadn IT \u0111\u1ec3 kh\u1eafc ph\u1ee5c tri\u1ec7t \u0111\u1ec3. S\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eefng chi ti\u1ebft nh\u1ecf nh\u1ea5t th\u00f4ng qua d\u1eef li\u1ec7u ch\u00ednh l\u00e0 b\u00ed quy\u1ebft gi\u00fap nh\u00e0 c\u00e1i x\u00e2y d\u1ef1ng m\u1ed9t d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chu\u1ea9n m\u1ef1c v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

Qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a h\u1ec7 th\u1ed1ng<\/h2>\n\n\n\n

Big Data gi\u00fap fabet qu\u1ea3n l\u00fd r\u1ee7i ro t\u00e0i ch\u00ednh m\u1ed9t c\u00e1ch khoa h\u1ecdc. Trong c\u00e1 c\u01b0\u1ee3c th\u1ec3 thao, vi\u1ec7c c\u00e2n b\u1eb1ng c\u00e1c c\u1eeda c\u01b0\u1ee3c l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a h\u1ec7 th\u1ed1ng. C\u00e1c thu\u1eadt to\u00e1n ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn cho ph\u00e9p nh\u00e0 c\u00e1i theo d\u00f5i d\u00f2ng ti\u1ec1n theo th\u1eddi gian th\u1ef1c v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh t\u1ef7 l\u1ec7 c\u01b0\u1ee3c m\u1ed9t c\u00e1ch linh ho\u1ea1t, \u0111\u1ea3m b\u1ea3o t\u00ednh c\u00f4ng b\u1eb1ng cho ng\u01b0\u1eddi ch\u01a1i v\u00e0 s\u1ef1 b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 t\u00ednh \u1ed5n \u0111\u1ecbnh c\u1ee7a m\u00e1y ch\u1ee7, th\u1eddi gian ph\u1ea3n h\u1ed3i c\u1ee7a m\u1ea1ng v\u00e0 c\u00e1c l\u1ed7i ph\u1ea7n m\u1ec1m c\u0169ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Big Data. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt t\u1ea1i fabet c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1ea3o tr\u00ec d\u1ef1 \u0111o\u00e1n (Predictive Maintenance), t\u1ee9c l\u00e0 x\u1eed l\u00fd c\u00e1c nguy c\u01a1 h\u1ecfng h\u00f3c ph\u1ea7n c\u1ee9ng tr\u01b0\u1edbc khi ch\u00fang th\u1ef1c s\u1ef1 x\u1ea3y ra. S\u1ef1 \u1ed5n \u0111\u1ecbnh tuy\u1ec7t \u0111\u1ed1i c\u1ee7a h\u1ec7 th\u1ed1ng trong m\u1ecdi \u0111i\u1ec1u ki\u1ec7n t\u1ea3i ch\u00ednh l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u hi\u1ec7n \u0111\u1ea1i, gi\u00fap ng\u01b0\u1eddi d\u00f9ng lu\u00f4n c\u00f3 nh\u1eefng gi\u00e2y ph\u00fat gi\u1ea3i tr\u00ed kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/p>\n\n\n\n

\"fabet\"<\/figure>\n\n\n\n

\u0110\u1ea1o \u0111\u1ee9c d\u1eef li\u1ec7u v\u00e0 cam k\u1ebft b\u1ea3o m\u1eadt quy\u1ec1n ri\u00eang t\u01b0<\/h2>\n\n\n\n

D\u00f9 n\u1eafm gi\u1eef m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3, fabet lu\u00f4n \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 l\u00ean h\u00e0ng \u0111\u1ea7u. M\u1ecdi th\u00f4ng tin thu th\u1eadp \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo \u0111\u00fang quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt v\u00e0 v\u1edbi s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng duy nh\u1ea5t cho m\u1ee5c \u0111\u00edch n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 b\u1ea3o v\u1ec7 an to\u00e0n cho th\u00e0nh vi\u00ean. Nh\u00e0 c\u00e1i cam k\u1ebft kh\u00f4ng chia s\u1ebb d\u1eef li\u1ec7u c\u00e1 nh\u00e2n cho b\u1ea5t k\u1ef3 b\u00ean th\u1ee9 ba n\u00e0o v\u00ec m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i tr\u00e1i ph\u00e9p.<\/p>\n\n\n\n

C\u00f4ng ngh\u1ec7 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u t\u1ea1i fabet s\u1eed d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf nh\u01b0 m\u00e3 h\u00f3a AES-256 v\u00e0 c\u00e1c quy tr\u00ecnh ki\u1ec3m so\u00e1t truy c\u1eadp nghi\u00eam ng\u1eb7t. Vi\u1ec7c th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c x\u00e2m ph\u1ea1m \u0111\u1eddi t\u01b0; thay v\u00e0o \u0111\u00f3, \u0111\u00f3 l\u00e0 n\u1ed7 l\u1ef1c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u1ee5c v\u1ee5 con ng\u01b0\u1eddi t\u1ed1t h\u01a1n. S\u1ef1 minh b\u1ea1ch trong ch\u00ednh s\u00e1ch d\u1eef li\u1ec7u gi\u00fap nh\u00e0 c\u00e1i x\u00e2y d\u1ef1ng ni\u1ec1m tin b\u1ec1n v\u1eefng v\u1edbi c\u1ed9ng \u0111\u1ed3ng, n\u01a1i ng\u01b0\u1eddi ch\u01a1i c\u1ea3m th\u1ea5y an to\u00e0n v\u00e0 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 khi chia s\u1ebb th\u00f4ng tin tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n

K\u1ebft lu\u1eadn v\u1ec1 vai tr\u00f2 c\u1ee7a Big Data trong \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n<\/h2>\n\n\n\n

Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data \u0111\u00e3 bi\u1ebfn fabet t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed \u0111\u01a1n thu\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 th\u00f4ng minh v\u00e0 nh\u1ea1y b\u00e9n. Kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua d\u1eef li\u1ec7u \u0111\u00e3 gi\u00fap nh\u00e0 c\u00e1i t\u1ed1i \u01b0u h\u00f3a m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a d\u1ecbch v\u1ee5, t\u1eeb c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m, ph\u00e1t hi\u1ec7n gian l\u1eadn \u0111\u1ebfn d\u1ef1 b\u00e1o xu h\u01b0\u1edbng t\u01b0\u01a1ng lai. D\u1eef li\u1ec7u l\u1edbn kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng con s\u1ed1 kh\u00f4 khan m\u00e0 l\u00e0 ng\u00f4n ng\u1eef gi\u00fap nh\u00e0 c\u00e1i \u0111\u1ed1i tho\u1ea1i v\u00e0 th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc nh\u1ea5t.<\/p>\n\n\n\n

Trong t\u01b0\u01a1ng lai, fabet s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 ph\u00e2n t\ufffd\ufffdch d\u1eef li\u1ec7u ti\u00ean ti\u1ebfn h\u01a1n n\u1eefa nh\u01b0 h\u1ecdc s\u00e2u (Deep Learning) v\u00e0 ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c c\u1ef1c nhanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa tr\u00ed tu\u1ec7 con ng\u01b0\u1eddi v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u l\u1edbn s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 b\u1ec7 ph\u00f3ng gi\u00fap nh\u00e0 c\u00e1i v\u01b0\u01a1n xa tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i v\u00e0 tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed \u0111\u1eb3ng c\u1ea5p cho m\u1ecdi th\u00e0nh vi\u00ean. V\u1edbi n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u1eefng ch\u1eafc, fabet t\u1ef1 tin kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 nh\u00e0 c\u00e1i c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u, lu\u00f4n th\u1ea5u hi\u1ec3u v\u00e0 tr\u00e2n tr\u1ecdng t\u1eebng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00ecm hi\u1ec3u c\u00e1ch fabet \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ed1i \u01b0u h\u00f3a d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng c\u00e1 c\u01b0\u1ee3c tr\u1ef1c tuy\u1ebfn c\u00e1 nh\u00e2n h\u00f3a, an to\u00e0n. C\u00e1ch fabet \u1ee9ng d\u1ee5ng Big Data \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng K\u1ef7 nguy\u00ean d\u1eef li\u1ec7u l\u1edbn trong ng\u00e0nh gi\u1ea3i tr\u00ed […]\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techguide.site\/index.php?rest_route=\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techguide.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techguide.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techguide.site\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techguide.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31"}],"version-history":[{"count":1,"href":"https:\/\/techguide.site\/index.php?rest_route=\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":33,"href":"https:\/\/techguide.site\/index.php?rest_route=\/wp\/v2\/posts\/31\/revisions\/33"}],"wp:attachment":[{"href":"https:\/\/techguide.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techguide.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techguide.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}